Working with product developers and our partners, Ashley art directs each season for the retail stores product development and graphic direction. Being part of the Licening team as well, she develops new graphics and guidelines for partners all over the world to use. These graphics are designed to be aligned with trend and can be adaptable to the partners wants and needs. Retail and Licensing design has final approval of concepts to make sure concepts are aligned with the brand and executed in the best way. These graphics are used for the culture and story telling of Coca-Cola. This allows us to have a point of view internally and to the eyes of the world.
