Coca-Cola is more than a beverage. It’s an icon that has been ever so present throughout history. It’s the most democratic brand, a lifestyle and a memory. Ultimately, Coca-Cola brings people together.
When concepting the graphic and apparel direction for the season, I work collaboratively with the planners, buyers, visual merchandisers and marketing to hit the key price points and bring the story-telling components to life. There are several consumers to keep in mind. All ages, global and local, trendy and timeless. We use our consumer insights to help guide our successes and where we can be more innovative in our stores.
This assortment is designed with iconic graphics, a variety of graphic applications, fabric washes and dyes, sportswear influenced trims and details to create a relevant, cohesive brand statement.