SCAD Identity Redesign - Massimo Vignelli Workshop
I had the amazing opportunity to work with the design legend, Massimo Vignelli. In his workshop, it was decided to rebrand the Savannah College of Art and Design. Their current typeface, created by Emigre Type Foundry, is as Massimo would say "vulgar." I took on this project to create a timeless and functional identity system. The challenge was creating a system for a University with several campuses that is still growing with 8 schools. Here is my final outcome. Designed, produced, photographed and presented in 6 days.